Michelin restaurant launches "insect cuisine": Cricket protein biscuits become a new option for the curiosity menu
Recently, a "insect cuisine" trend has been set off in the global catering industry. Michelin-starred restaurants have brought edible insects such as crickets and mealworms to the dining table.Cricket Egg CookiesIt has become a hot topic on social media. The following is the hot data and trend analysis of insect cuisine across the Internet in the past 10 days.
1. Hot data statistics on the entire network (next 10 days)
| platform | Related topics | Maximum number of single readings | Keyword popularity |
|---|---|---|---|
| 128,000 | 5.3 million | #Cricket Cookies Challenge#, #Do you dare to eat insect cuisine? | |
| Tik Tok | 63,000 | 12 million | Michelin insect feast, cricket protein powder evaluation |
| Little Red Book | 45,000 | 890,000 | Low-calorie insect snacks, sustainable protein sources |
| International Media | 1800 articles | The New York Times Special Report | Sustainable food, Edible insects |
2. Three major selling points of insect cuisine
1.Environmental protection advantages: Greenhouse gas emissions from cricket farming are only 1/100 of beef, and water consumption is reduced by 90%, in line with the United Nations 2030 Sustainable Development Goals.
2.Nutritional data comparison (per 100g):
| Element | Cricket powder | beef | chicken breast |
|---|---|---|---|
| protein | 65g | 26g | 31g |
| Iron element | 8mg | 2.7mg | 1mg |
| Calcium | 75mg | 18mg | 12mg |
3.Michelin Innovation Menu: Including 20 insect dishes including cricket butter bread, bamboo worm crisps with truffle sauce, etc., with per capita consumption reaching ￥1500+, and reservations must be 1 month in advance.
3. Consumer attitude research
A questionnaire survey of 5,000 users by a food platform showed:
| Attitude Type | Percentage | Typical comments |
|---|---|---|
| Willing to try | 38% | "High protein and low fat, good news for fitness people" |
| Wait and see attitude | 45% | "So wait for more people to make a decision after reviewing" |
| Clearly reject | 17% | "Psychological disorders cannot be overcome" |
4. Industry experts' opinions
"Insect proteins are a potential solution to the global food crisis, with market size expected to reach 2030," said Dr. Emma Wilkins, nutrition consultant at the World Food Programme.$8 billion. "
Michelin chef Jean-Luc said: "We eliminate the morphological characteristics of insects through molecular cooking technology and retain the aroma of cereals, and the final cricket biscuits taste close to the almond cake."
V. Controversy and Challenge
Despite the broad prospects, insect food is still facingThree major obstacles:
1. Only 36 countries around the world have identified insect food regulations
2. Allergy tests show that 3% of people are sensitive to chitin
3. Consumer education is expensive and needs to change the "pest" cognition
At present, Singapore, the Netherlands and other countries have included it in the school lunch plan, and the Ministry of Agriculture and Rural Affairs of China also released the first list of the "Edible Insect Catalog" in 2023. Whether this dietary revolution can subvert the traditional protein market is worthy of continuous attention.
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