How about selling egg-filled pancakes? Revealing hot topics and industry data across the Internet in 10 days
Recently, egg-filled pancakes, as one of the representatives of street snacks, have once again become a hot topic on the Internet. This article will combine the hot content of the entire Internet in the past 10 days, and use structured data to analyze the feasibility of "selling eggs and filling cakes" from the perspectives of market demand, cost and profit, competitive environment, etc.
1. Correlation analysis of hot topics across the entire network (last 10 days)
| Hot search keywords | Related platforms | Discuss the popularity index |
|---|---|---|
| Setting up a stall to start a business | Douyin/Xiaohongshu | 1,250,000+ |
| snack training | Baidu search | 890,000+ |
| Egg-filled pancake recipe | Station B/Zhihu | 680,000+ |
| breakfast economy | 420,000+ |
2. Core data of the egg-filled cake industry
| Project | Data indicators | Remarks |
|---|---|---|
| cost per serving | 2.1-3.5 yuan | Including ingredients + packaging |
| Price range | 6-12 yuan | Basic model/additional model |
| average daily sales | 80-200 copies | Morning peak accounts for 70% |
| Gross profit margin | 60%-75% | Higher than the average in the catering industry |
3. Comparison of popular business models
| Schema type | Proportion | Advantages | Disadvantages |
|---|---|---|---|
| mobile stall | 62% | Low cost (<3000 yuan to start) | Restricted by urban management |
| Breakfast truck franchise | 25% | Formalized operations | Management fee required |
| Store combination | 13% | Open all day | High rent cost |
4. Consumer portrait analysis (based on e-commerce platform data)
According to recent statistics from takeaway platforms, among the consumer groups of egg-filled cakes:
•18-30 years oldAccounting for 58%, they prefer innovative styles with added ingredients (such as cheese, chicken steak)
•office workersAccounting for 73%, the purchasing period is concentrated between 7:00-9:30
•Repurchase rateReaching 42%, higher than other breakfast categories
5. Practical suggestions
1.Site selection strategy: Priority will be given to subway entrances (the flow of people exceeds 2,000 people/hour from 7 to 9 a.m.) and office building areas.
2.product innovation: Referring to the recent popular Douyin item "Liu Xin Egg Filled Cake", the search volume increased by 240% in a single day.
3.Online operations: The first-month commission reduction policy for new stores on the Meituan/Ele.me platform can reduce costs by 30%
6. Risk warning
• Many places have recently launched city renovations, so you need to understand local stall policies in advance.
• Egg prices rose 8% in 10 days, it is recommended to sign a long-term supply agreement
• Competition among similar stalls is intensifying, and differentiated advantages need to be established (such as freshly ground soy milk set meals)
In summary, egg-filled cakes, as a low-threshold entrepreneurial project, still have a large market space under the current "breakfast economy" craze, but the product structure and operating model need to be optimized in conjunction with hot trends.
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