Xiaohongshu's "Keloli Style" food check-in: Caramel crisp shell and smooth filling make a hit
Recently, a French dessert called "Kelouli" has set off a craze for check-in on Xiaohongshu. Related notes soared by 300% in just 10 days, becoming the top topic in the food circle. This dessert with caramel-colored crisp shells and vanilla smooth fillings has become the "new top star" for young people to take afternoon tea photos with its unique taste and high appearance.
1. A list of popular data on the entire network
| platform | Discussions in the past 10 days | Hot search keywords | TOP3 related topics |
|---|---|---|---|
| Little Red Book | 128,000+ | #Keloli recipe #Oven dessert | 1. Guide to Save Keluli's Failure 2. Shanghai Keluli store map 3. Zero-Based Baking Tutorial |
| Tik Tok | 63,000+ | #Keloli's overturned #Healing dessert | 1. Decompression video during the production process of Keluli 2. Professional Chef vs Amateur Challenge 3. Recommended home version mold |
| 35,000+ | #Koroli Free #French Dessert | 1. Check-in for the same dessert as the stars 2. Comparison of overseas bloggers 3. Purchase restrictions in dessert stores |
2. Analysis of hot-selling passwords
1.Visual impact MAX: The honeycomb surface and mirror caramel color form a strong visual memory point. Xiaohongshu notes show that the composition method of "top shot + cutting close-up" is 47% higher than that of ordinary photos.
2.Taste contrast marketing: The dual experience of crispy outside and soft inside has become the biggest selling point. Users spontaneously created "Crispy Shell Knocking ASMR" videos with an average viewing volume of 156,000, and related topics #Keloli voice challenge has topped the Douyin hot list.
3.Baking difficulty topical: Due to strict requirements on temperature control, sharing of failed cases has actually boosted popularity. Data shows that the interaction volume of content related to "Koluli's Car Crash" is 23% higher than successful cases, forming a unique "Crash Aesthetics".
3. Regional consumption characteristics
| City | Number of stores | Per capita consumption | Popular matches |
|---|---|---|---|
| Shanghai | 28 companies | RMB 38-58 | Hand-made coffee |
| Hangzhou | 15 companies | RMB 32-45 | Osmanthus latte |
| Chengdu | 9 companies | RMB 28-40 | Ice Blog dirty |
4. User behavior insights
1.Check-in time concentrated: 78% of the listing content was generated from 2-5 pm, and the number of notes on weekends was 210% higher than that on weekdays, showing that it is positioned as a "weekend healing dessert".
2.DIY craze: Taobao data shows that the sales of Keluli molds increased by 340% year-on-year. "Copper mold vs silicone mold" has become the focus of debate in the baking community, and the average collection of related tutorial videos reached 24,000.
3.Taste innovation: In addition to the classic herb flavor, matcha grapefruit (popularity +157%), Earl Black Tea (popularity +89%), and wine-making osmanthus (popularity +203%) have become the most popular innovative flavors.
5. Future trend forecast
It was learned from industry insiders that the popularity of Keluli may continue until summer, and more seasonal limited gameplay such as "ice cream Keluli" and "sparkling of sparkling water". Currently, some brands have launched mini one-piece versions to adapt to office sharing scenarios. This wave of "Kololi Economy" may rewrite the traditional dessert market structure.
Whether it’s a professional dessert shop or a home kitchen, this small dessert, born in the Monastery of Bordeaux, is sweeping the social network at an astonishing speed. Next time you pass by a bakery with buttery aroma, you might as well join this sweet check-in carrotto-remember to choose a sunny afternoon to freeze the moment when the caramel crisp shells crack in your camera.
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