Kellogg's plant-based cocoa balls: pea protein replaces traditional cereals and has a crisper texture
In recent years, plant-based foods have set off a wave of healthy eating around the world. As a leading brand in the food industry, Kellogg’s recently launched a new plant-based cocoa ball product, replacing traditional cereals with pea protein, which not only meets consumers’ needs for a healthy diet, but also brings a crisper taste experience. The following are hot topics and data analysis on plant-based foods and Kellogg’s new products in the past 10 days.
1. Plant-based food market trends
Plant-based foods are becoming the new favorite on consumers' dining tables due to their environmentally friendly and healthy characteristics. The following table shows the popularity of discussions on plant-based foods across the Internet in the past 10 days:
| Keywords | Searches (times) | Year-on-year growth rate |
|---|---|---|
| Plant-based food | 1,200,000 | 35% |
| Pea protein | 850,000 | 42% |
| Healthy Cereals | 760,000 | 28% |
2. Innovation highlights of Kellogg’s plant-based cocoa balls
The plant-based cocoa balls launched by Kellogg this time use pea protein as the core raw material to replace traditional wheat and corn. This innovation not only reduces the product's carbon footprint, but also enhances nutritional value. The following are the main features of this product:
1.Upgraded taste: The addition of pea protein makes the cocoa balls crisper and have a better taste.
2.Rich in nutrition: Each serving of the product contains 10 grams of plant protein and does not contain artificial additives.
3.Environmental protection concept: The carbon emissions were reduced by 30% during the production process, which is in line with the Sustainable Development Goals.
3. Consumer feedback and market performance
After Kellogg's plant-based cocoa balls were launched, they quickly became a hot topic on social media. The following are the consumer review data on this product in the past 10 days:
| Evaluation dimension | Positive evaluation proportion | The proportion of negative evaluation |
|---|---|---|
| Taste | 85% | 15% |
| Nutritional value | 90% | 10% |
| Packaging design | 75% | 25% |
4. Future prospects of plant-based foods
As consumers' attention to healthy diets continues to rise, the plant-based food market is expected to maintain rapid growth in the next few years. The plant-based cocoa balls launched by Kellogg’s this time are not only a product innovation, but also an accurate grasp of market trends. Here are the predictions for the future plant-based food market:
| years | Market size (USD 100 million) | Annual growth rate |
|---|---|---|
| 2023 | 150 | 20% |
| 2025 | 220 | 25% |
| 2030 | 400 | 30% |
V. Conclusion
The launch of Kellogg’s plant-based cocoa balls marks another breakthrough for traditional food brands in the field of healthy diets. The use of pea protein not only enhances the nutritional value of the product, but also brings a crisper texture, meeting the dual needs of modern consumers for health and deliciousness. In the future, as the plant-based food market continues to expand, Kellogg’s is expected to occupy a more important position in this field.
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