Shenzhen Fashion Home Design Week: The transaction volume of the aging-friendly furniture area exceeded 50 million yuan
At the just-concluded Shenzhen Fashion Home Design Week, the aging-friendly furniture area became one of the biggest highlights, with a transaction volume exceeding 50 million yuan, setting a record high. This data not only reflects the strong demand for aging-friendly furniture in the market, but also shows new opportunities in the home furnishing industry in the context of an aging society.
As a weather vane for the Chinese home industry, Shenzhen Fashion Home Design Week attracts a large number of exhibitors and audiences every year. This year's exhibition specially set up a special area for age-friendly furniture, bringing together more than 50 well-known brands at home and abroad, and displaying a series of innovative products from smart bedding to barrier-free bathrooms. The following are the main data of the aging-friendly furniture area during the exhibition:
| index | data |
|---|---|
| Number of exhibited brands | 52 companies |
| Display product types | More than 200 models |
| Visitors in the area | About 32,000 |
| Intent order quantity | 860 orders |
| On-site transaction volume | 21 million yuan |
| Subsequent contract amount | 29 million yuan |
| Total transaction volume | 50 million yuan |
The aging-friendly furniture market ushers in explosive growth
According to the on-site survey data of the exhibition, buyers of elderly-friendly furniture are mainly divided into three categories: nursing home purchasing personnel, family users whose children choose for their parents, and more than 50 people who prepare for their retirement life in advance. The consumption ratio of these three groups is roughly as follows:
| Buyers | Percentage |
|---|---|
| Elderly care institutions | 45% |
| Children's purchase | 35% |
| Purchase on your own | 20% |
The most popular product categories during the exhibition are: lifting beds, smart bathroom equipment, anti-slip floors and multi-function handrail furniture. Among them, the transaction volume of smart lifting bedding accounts for 40% of the total transaction volume, indicating the strong demand for smart and aging-friendly products in the market.
Industry experts interpret market trends
Deputy Director of the China Center for Aging Research said: "China's population over 60 years old has exceeded 280 million, and the market size of the aging-friendly transformation is expected to reach one trillion yuan. The popularity of Shenzhen's Fashion Home Design Weekly Aging Zone is an intuitive reflection of this trend."
The president of the Home Furnishing Industry Association pointed out: "Aging-friendly furniture is developing from simple functionality to intelligent, aesthetic and personalized directions. In the next 3-5 years, the annual growth rate of this segment is expected to remain above 25%.
Innovative products lead industry development
At the exhibition, many companies displayed innovative aging-friendly products:
1. The intelligent monitoring mattress launched by a certain brand can monitor the user's heart rate, breathing and sleep quality in real time, and the data is directly synchronized to the family's mobile APP;
2. The roll-in shower room displayed by a certain bathroom company uses anti-slip nanomaterial floor and intelligent constant temperature system, which greatly reduces the risk of bathing for the elderly;
3. A multi-functional nursing bed developed by a furniture brand integrates various functions such as lifting, turning over, dining, etc., while maintaining a beautiful home design sense.
These innovative products not only solve the actual needs of the elderly, but also take into account the convenience of nursing staff and reflect the "people-oriented" design concept.
Looking to the future
The successful experience of Shenzhen Fashion Home Design Week shows that aging-friendly furniture has been upgraded from simple elderly care products to home products that have both functional and design sense. With the deepening of population aging and the continued trend of consumption upgrading, this market still has huge room for development.
Industry insiders predict that in the future, aging-friendly furniture will show the following development trends: the degree of intelligence will be further improved; the combination with whole-house customization is closer; the product line is more segmented to meet the needs of elderly people with different health conditions; the service model has changed from simply selling products to providing overall solutions.
The outstanding performance of the Shenzhen Fashion Home Design Zhoushi Aging Zone has pointed out a new growth direction for the entire home furnishing industry. It can be foreseen that under the dual driving force of policy support and market demand, the aged-friendly home furnishing industry will usher in a golden development period.
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