Disney's "Daffy and Friends" IP opened up to the public for the first time to authorize trendy toy products, triggering hot discussions in the industry
Recently, Disney officially announced that its popular IP "Daffy and Friends" will open up the authorization of trendy toy products to the public for the first time, and this news quickly became a hot topic on the Internet. As a classic Disneyland image, “Duffy and Friends” has accumulated a huge fan base with its lovely appearance and healing stories. This open authorization not only marks the further expansion of Disney in the field of trendy toys, but also brings huge business opportunities to partner brands.
Hot topics on the Internet for the past 10 days are related to data about "Daffy and Friends"
| topic | Discussion volume (10,000) | platform | Popularity index |
|---|---|---|---|
| Disney opens "Duffy and Friends" authorization | 45.6 | 98.5 | |
| Prediction of new trendy toys in Duffy Family | 32.1 | Little Red Book | 87.3 |
| Disney IP licensed cooperative brands inventory | 28.7 | Tik Tok | 85.2 |
| Trendy toy market trend analysis | 25.4 | B station | 79.8 |
The global influence of the “Duffy and Friends” IP
"Duffy and Friends" is a popular IP image in Disneyland, including characters such as Duffy, Shirley Mei, Geradoni, and Xingdailu. These characters have won the love of fans around the world for their unique character and cute appearance. The following are some data representations of this IP:
| index | data |
|---|---|
| Number of fans around the world | More than 50 million |
| Average annual derivative sales | Over $1 billion |
| Social media topics (years) | More than 100 million times |
| Paradise interaction participation | Top 3 |
New opportunities in the trendy toy market
With the rapid development of the trendy toy market, Disney's opening of authorization has undoubtedly injected new vitality into the industry. According to market research data, the global trendy toy market size has exceeded US$30 billion, with an annual growth rate of more than 15%. The addition of the "Daffie and Friends" IP will further promote the diversified development of the market.
Industry insiders analyzed that Disney chose to open authorization at this time, on the one hand, to meet fans' demand for diversified products, and on the other hand, to seize the share of the trendy toy market. It is expected that more brands will cooperate with Disney in the future to launch diverse trendy toy products covering blind boxes, figures, peripheral clothing and other types of fashion products.
Cooperating brands and future prospects
At present, many well-known trendy toy brands have reached preliminary cooperation intentions with Disney. Here is a list of some potential partners:
| Brand Name | Main business areas | Possibility of cooperation |
|---|---|---|
| Pop Mart | Blind box | high |
| 52TOYS | Figure | Medium-high |
| Funko | Trendy toys | high |
| Line Friends | Surroundings | middle |
Disney's opening of "Daffy and Friends" IP authorization this time not only brings new growth points to the trendy toy market, but also provides fans with more opportunities to collect and interact. In the future, with the launch of more cooperative products, the commercial value of this IP will be further released and become another hot product in the trendy toy field.
Overall, Disney's move demonstrates its keen insight in IP operations and sets a new benchmark for the industry. Whether for the brand or consumers, this is a win-win cooperation.
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