Orders for summer vacation destinations in Qinghai Huangyuan, Guizhou Weining, Gansu Sunan and other counties have increased rapidly
As the summer heat continues, the domestic summer tourism market has ushered in explosive growth. According to the latest data, county destinations such as Huangyuan, Weining, and Sunan of Guizhou have become the "dark horses" of summer summer vacation tours this summer with their cool climate and unique landscapes, with a significant year-on-year growth rate.
1. County summer vacation tours have become a new trend, and order volume doubled year-on-year
According to statistics from multiple travel platforms, the number of searches for county summer vacation destinations in the past 10 days (as of July 20, 2023) increased by more than 120% month-on-month, and the order volume of some niche counties increased by more than 200% year-on-year. Here is a comparison of the data of the three popular destinations:
| destination | Year-on-year growth rate of order volume | Average temperature (℃) | Main guest group |
|---|---|---|---|
| Qinghai Huangyuan | 185% | 18-22 | Parent-child family and photography enthusiasts |
| Weining, Guizhou | 210% | 20-24 | Young backpackers and self-driving tourists |
| Sunan, Gansu | 176% | 16-20 | Cultural experiencers, outdoor enthusiasts |
2. The summer vacation economy drives the upgrading of county industries
Behind the rapid growth of these counties is the systematic layout of the local cultural and tourism industry:
1.Transportation improvement: Qinghai Huangyuan added 3 new inter-provincial bus routes, and Guizhou Weining High-speed Railway Station added 12 additional trains during the summer.
2.Featured Experience: Gansu Sunan launched the "Prairie Starry Sky Camping + Intangible Cultural Heritage Embroidery" package, with bookings increasing by 90% month-on-month.
3.Price advantage: The average accommodation price for county destinations is only 40%-60% of first-tier summer resorts.
| destination | Average summer accommodation price (yuan/night) | Number of special activities | Visitor stay time (days) |
|---|---|---|---|
| Qinghai Huangyuan | 320 | 15 | 3.2 |
| Weining, Guizhou | 280 | twenty two | 2.8 |
| Sunan, Gansu | 350 | 18 | 3.5 |
3. Social media helps niche destinations become popular
Data from platforms such as Douyin and Xiaohongshu show that the number of views of #County Summer Retreatment Guide# has exceeded 300 million times, and the relevant content of the three major destinations is obvious:
• Huangyuan, Qinghai: "Plateau Rapeseed Flower Sea" has become the hottest check-in spot
• Weining, Guizhou: The search volume of "Bird Watching in Grass Sea" increased by 300% per week
• Sunan, Gansu: "Yugu nationality experience" ranks among the top 3 cultural videos
4. Experts predict: Summer vacation tour will show a long-tail effect
Experts from the Tourism Research Institute pointed out that this year's county summer vacation tour shows three major characteristics:“Long stay time”(Average 2.8 days vs 1.5 days for traditional destinations),"The consumption scenario is richer"(Per capita consumption increased by 25%)"There is stronger willingness to travel again"(Survey shows that 68% of tourists would recommend it). The craze is expected to continue until late August.
With the advancement of the rural revitalization strategy, these counties that were once "raised in the deep boudoir" are passing"Climate resources + cultural characteristics"The combination of punches rewrites the domestic summer tourism market structure. How to maintain a balance between service quality and ecological protection in the future will become a key issue in sustainable development.
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