Measures such as "buy now and return now" can better meet the diverse needs of foreign tourists
With the recovery of the global tourism market, China is becoming a travel destination for more and more foreign tourists. In order to further improve the consumption experience of foreign tourists, many places have recently introduced convenience measures such as "buy now and refund" to optimize tax refund services, and combined with digital means to meet the diverse needs of tourists. The following are related topics and structured data analysis that have been hotly discussed across the Internet in the past 10 days.
1. Check out the hot topics
1.Expand the pilot program of the "buy now and return now" policy: Cities such as Beijing, Shanghai, and Guangzhou have piloted the "buy-and-refund" service in key business districts. Foreign tourists can apply for tax refunds on the spot after shopping, shortening the process to the minute level. 2.Payment facilitation upgrade: Alipay and WeChat Pay have enabled wild card binding functions, supporting direct consumption of international credit cards such as Visa and Mastercard. 3.Multilingual service coverage: Multilingual guides and customer service have been added to scenic spots, hotels, and transportation hubs, covering more than 10 languages including English, Japanese, Korean and other languages. 4.Cultural experience activities: In combination with traditional festivals such as Dragon Boat Festival, special projects such as intangible cultural heritage handmade and Hanfu experience are launched to attract foreign tourists to participate.
2. Comparison of policy effect data
| measure | Covering the city | Improved tourist satisfaction | Average tax refund time |
|---|---|---|---|
| Traditional tax refund | National | 72% | 3-7 days |
| Buy now and return now | 8 pilot cities | 94% | 5 minutes |
3. Analysis of consumption preferences of foreign tourists
According to recent consumption data, foreign tourists shopping in China shows the following trends:
| Product Category | Consumption proportion | Popular brands/products |
|---|---|---|
| Beauty and skin care | 35% | Huawei and the Palace Museum's Cultural Creation |
| Electronics | 28% | Huawei, Xiaomi |
| Specialty foods | 20% | Moutai and Pu'er tea |
| Clothing bags | 17% | Li Ning, Shanghai Beach |
4. Supporting service optimization direction
To further improve the experience of foreign tourists, experts recommend making efforts from the following aspects:
1.Expand the pilot scope: Cover "buy now and return now" to popular tourist cities such as Chengdu and Hangzhou. 2.Strengthen publicity and promotion: Spread policy information through overseas social media (such as Instagram, TikTok). 3.Improve the digital experience: Develop a one-stop mini program that integrates tax refund, translation and navigation functions. 4.Improve complaint handling: Establish a multilingual rapid response mechanism to ensure that problems are resolved within 24 hours.
5. Case: The practice of "buy now and return" on Nanjing Road in Shanghai
As the first pilot area, Shanghai Nanjing Road Pedestrian Street has served more than 2,000 foreign tourists since June, with a maximum tax refund of 12,000 yuan per single transaction. Visitors can complete tax refunds through the following steps:
| step | Operation content |
|---|---|
| 1 | Shopping in a store with the "Tax Free" logo is over 500 yuan |
| 2 | Show your passport and fill in the electronic tax refund form |
| 3 | Get instant tax refunds via Alipay or cash |
In the future, with the implementation of more convenient policies, China is expected to become one of the most attractive tourism consumption markets in the world. Tourism operators need to continue to pay attention to changes in tourists' demand and win the market with innovative services.
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