What should I do if ads pop up on web pages? Popular topics and solutions on the Internet in the past 10 days
Recently, the issue of pop-up advertisements on web pages has once again become a hot topic among netizens. According to the entire network data analysis, the following are the statistics of related topics in the past 10 days (as of November 2023):
| Ranking | hot topics | amount of discussion | Main platform |
|---|---|---|---|
| 1 | Browser pop-up blocking fails | 285,000 | Weibo/Zhihu |
| 2 | New advertising placement technology | 192,000 | Technology Forum |
| 3 | Mobile web ads are rampant | 157,000 | Short video platform |
| 4 | Ad blocking software recommendations | 123,000 | Download site comment area |
1. Why are pop-up ads increasingly difficult to block?
According to the analysis of the technical community, current advertising presents three new characteristics:
1.Dynamic domain name technology: The ad server changes new domain names every minute, and the traditional blacklist becomes ineffective.
2.Disguised JS code: Advertising code disguised as normal web page function module
3.Intelligent delivery system: Determine whether to display ads based on user behavior
| Ad type | Proportion | Main scenes |
|---|---|---|
| floating ads | 43% | News/video website |
| Full screen pop-up window | 32% | Novel/Download Site |
| Disguise button | 25% | Mobile web page |
2. 6 practical solutions
1.Browser plug-in combination: Recommended to use uBlock Origin + Popup Blocker combination
2.DNS level interception: Use AdGuard DNS or NextDNS service
3.Exclusive solution for mobile terminal: AdAway for Android, 1Blocker for iOS
4.script interception: Install NoScript extension (may affect normal functionality)
5.Browser selection: Brave browser has the best built-in ad blocking effect
6.System level protection: Windows can use Hosts file to block advertising domain names
| Tool name | Applicable platforms | interception effect | Ease of use |
|---|---|---|---|
| uBlock Origin | PC/Mac | ★★★★★ | ★★★☆☆ |
| AdGuard | All platforms | ★★★★☆ | ★★★★☆ |
| Brave browser | All platforms | ★★★★☆ | ★★★★★ |
3. The five issues that users are most concerned about
1. Is it illegal to block ads?
Answer: Personal use is not illegal, but corporate networks need to pay attention to compliance
2. Why do paid members still have ads?
Answer: Some platforms use third-party advertising systems
3. What should I do if there are too many mobile ads?
Answer: It is recommended to use Firefox+uBlock mobile version
4. Does the web page function abnormally after being intercepted?
Answer: You can temporarily turn off blocking or set up a whitelist
5. How to identify fake ads?
Answer: Hover the mouse to view the real link address
4. Forecast of future trends
According to analysis by cybersecurity experts, in 2024:
• AI-generated personalized ads are harder to identify
• The boundaries between advertising and content are further blurred
• Browser manufacturers strengthen native blocking capabilities
• Possible "arms race" for ad blocking
It is recommended that users keep their blocking tools updated and pay attention to the latest regulatory requirements for advertising push under the Personal Information Protection Law.
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