Develop new business forms such as traditional Chinese medicine and health tourism
In recent years, with the improvement of health awareness and the diversified development of the tourism industry, traditional Chinese medicine health tourism, as an emerging business model, is gradually becoming a hot topic. Combining the hot topics on the entire network in the past 10 days, this article will analyze the current development status of traditional Chinese medicine health tourism from four aspects: policy support, market demand, typical cases and future trends, and supplement it with structured data display.
1. Policy support: The country vigorously promotes traditional Chinese medicine health tourism
The development of traditional Chinese medicine health tourism cannot be separated from policy support. Recently, the State Administration of Traditional Chinese Medicine and the Ministry of Culture and Tourism have issued a series of documents, clearly proposing to promote the deep integration of traditional Chinese medicine with tourism, health care and other industries. The following is a summary of relevant policy hotspots in the past 10 days:
| Policy name | Publishing Department | Main content |
|---|---|---|
| "Guidelines for the Construction of Traditional Chinese Medicine Health Tourism Demonstration Zone" | State Administration of Traditional Chinese Medicine | Clarify the construction standards of demonstration zones and encourage local applications |
| Opinions on Promoting the Development of Healthy Tourism in Traditional Chinese Medicine | Ministry of Culture and Tourism | It is proposed to build 100 traditional Chinese medicine health tourism demonstration bases by 2025 |
| "Implementation Plan for the Dissemination of Traditional Chinese Medicine Culture" | National Health Commission | Promote traditional Chinese medicine culture into scenic spots, hotels, and travel agencies |
2. Market demand: Healthy tourism has become a new hot spot for consumption
With the improvement of living standards, consumers' demand for healthy tourism has increased significantly. Data shows that in the past 10 days, the search volume for "Traditional Medicine Health Tourism" increased by 120% year-on-year, and the booking volume of related products increased by 35% month-on-month. The following are the segmented data of market demand:
| Consumer groups | Percentage | Main requirements |
|---|---|---|
| Middle-aged and elderly people (over 45 years old) | 45% | Health conditioning, chronic disease management |
| Urban white-collar workers (25-44 years old) | 35% | Decompression and relaxation, sub-health conditioning |
| Younger group (18-24 years old) | 20% | Cultural experience, novelty check-in |
3. Typical cases: Practical exploration of traditional Chinese medicine health tourism
At present, a number of typical cases of traditional Chinese medicine health tourism have emerged across the country. Here are three projects that have been popular in the past 10 days:
| Project name | location | Featured content |
|---|---|---|
| Guangxi Bama Changshou Health International Tourism Zone | Bama, Guangxi | Combined with the culture of longevity, provide traditional Chinese medicine diet therapy and hot spring therapy |
| Zhejiang Tonglu Traditional Chinese Medicine Culture Town | Tonglu, Zhejiang | Create an immersive experience scenic spot with traditional Chinese medicine culture as the theme |
| Gansu Longxi Traditional Chinese Medicine Health Valley | Longxi, Gansu | Relying on the Chinese medicinal materials planting base, develop medicinal diet, acupuncture and other experience projects |
4. Future trends: Three major directions of traditional Chinese medicine health tourism
Combined with the hot topic analysis in the past 10 days, traditional Chinese medicine health tourism will show the following three major trends in the future:
1.Digital empowerment: Demonstrate traditional Chinese medicine culture through AR/VR technology and develop an online health consultation platform.
2.Cross-border integration: Combined with homestays, hot springs, forest care and other business formats to create a comprehensive health tourism destination.
3.International development: Attract overseas tourists and promote traditional Chinese medicine culture to the world.
As an emerging business model, traditional Chinese medicine health tourism not only meets people's pursuit of a healthy life, but also injects new vitality into the tourism industry. Driven by the dual driving force of policies and markets, this field is expected to usher in broader development space.
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