"Gender-free Fashion" movement: loose tailoring and mainstreaming of neutral tones
In recent years, "Genderless Fashion" has gradually become a hot topic in the global fashion industry. This movement broke the traditional gender binary boundaries of clothing, advocating the return of clothing to the "essence of wear" through loose tailoring, neutral tones and multifunctional design. As society's attention to gender inclusion increases, data from the entire network over the past 10 days shows that the number of discussions on gender-free fashion has increased by 35% year-on-year, becoming a new consumption trend for Gen Z and millennials.
Here are the hot statistics about gender-free fashion in the past 10 days:
| Keywords | Searches (10,000 times) | Year-on-year growth rate | Popular related brands |
|---|---|---|---|
| Genderless outfit | 120.5 | 42% | Uniqlo, COS, Maison Margiela |
| Loose cut | 89.3 | 28% | Yohji Yamamoto, Comme des Garçons |
| Neutral tones | 76.8 | 31% | The Row, Jil Sander |
| Gender-free jewelry | 15.2 | 67% | Bottega Veneta, Ambush |
1. Loose tailoring: the core design that breaks gender constraints
Loose tailoring is one of the iconic features of genderless fashion. Data shows that in the past 10 days, more than 500,000 posts on social media with the tag #OversizedFashion, among which items that men and women wear, such as wide-leg pants, oversized shirts and box jackets, have attracted the most attention. The minimalist designs of brands such as Uniqlo's U series and COS increased by 25% year-on-year due to the emphasis on "degenerative" tailoring.
2. Neutral tones: Evolution from black, white and gray to earth color system
Traditional genderless fashions mainly include black, white and gray, but recent data show that earth colors such as khaki, oat and olive green have become new favorites. According to the 2024 Color Trend Report released by Pantone, the proportion of neutral tones in clothing has reached 37%, an increase of 12% over the same period last year. Japanese brand Muji and Swedish brand Arket have been mentioned many times because of their emphasis on "seasonality" tone matching.
| Neutral tones | Application share (2024) | Representative Brand |
|---|---|---|
| Black, white, gray | 45% | Jil Sander, The Row |
| Earth color system | 37% | Muji, Arket |
| Low saturation color | 18% | Acne Studios, Lemaire |
3. Consumer group analysis: Generation Z promotes mainstreaming
The main consumer force of gender-free fashion is the 18-35-year-olds, among which Generation Z (18-26 years old) accounts for 58%. The survey shows that 72% of this group believe that "clothing should not be marked with gender", and brands have further strengthened this trend through celebrity endorsement and social media marketing. For example, the collaboration series between singer Harry Styles and Gucci has exceeded 1 million discussions in the past 10 days.
4. Controversy and Challenge: Adaptation to Traditional Markets
Despite rapid development of gender-free fashion, it still faces challenges. Some traditional department stores have been criticized for retaining the "mens/womens" partition. Data shows that negative reviews on such controversial topics account for 21%. In addition, price thresholds (such as the average price of gender-free brands is 30% higher than that of traditional brands) have also become an obstacle to popularity.
Conclusion: The leap from subculture to mainstream
Genderless fashion has gradually penetrated from marginal subculture to mainstream markets. According to industry forecasts, the global gender-free clothing market will exceed US$5 billion by 2025. In the future, with more brands joining and social concepts continuing to open up, this movement may become a new standard in the fashion industry.
check the details
check the details
en
