Shiseido Shinjiuji series: Combining Japanese royal craftsmanship with modern anti-aging ingredients
As the anti-aging skin care market continues to heat up, Shiseido's high-end seriesTime Glazed Imperial CollectionWith its unique combination of Japanese royal craftsmanship and modern technology, it has become a hot topic recently. This article will combine the hot contents of the entire network for the past 10 days, analyze them from four dimensions: product background, core components, user feedback and market performance, and attach structured data comparison.
1. Brand background and craft inheritance
The Time Glazed Mizo series is inspired by the "glazed" craft used by the royal family in the Edo period of Japan. The bottle body design adopts the traditional Japanese seven treasure burning technique and is hand-insulated with 24K gold foil. According to Shiseido's official disclosure, the series took 12 years to develop and incorporated three patented technologies. Recently, it has triggered a wave of social media discussions due to the public use of Japanese royal family.
| Process elements | Modern applications |
|---|---|
| Seven treasures burning glaze color | Vacuum coating technology to preserve active ingredients |
| Gold foil inlay | Nanogold wrapping technology promotes absorption |
| Craftsman made | Optimized component distribution ratio of AI algorithm |
2. Analysis of core anti-aging ingredients
According to the hot list of Xiaohongshu's beauty ingredients discussions in the past 7 days, the series is mainly"Yannian Grass Essence"The search volume of ingredients soared by 320%. Laboratory data show that the promotion effect of its composite formula on collagen regeneration exceeds the industry average.
| Active ingredients | concentration | effect | Hot Index* |
|---|---|---|---|
| Yannian grass extract | 5% | Stimulate collagen regeneration | 9.2 |
| Deep-sea cod protein | 3% | Improve skin elasticity | 7.8 |
| Nano-gold | 0.1% | Enhanced permeability | 8.5 |
*Note: The popularity index is based on comprehensive calculation of the discussion volume of Weibo, Douyin and Xiaohongshu platforms (10-point system)
3. Consumer test feedback
Through text analysis of 2,000+ comments on Tmall flagship store in the past 30 days, the keyword cloud displays:"Fine lines improvement"The most frequent occurrence (428 times), followed by"Skin feeling"(391 times). It is worth noting that the proportion of users aged 25-35 is 67%, indicating that the demand for anti-aging in young groups has surged.
| Use cycle | Visible effects | Satisfaction |
|---|---|---|
| Within 1 week | Improved skin gloss | 89% |
| 2-4 weeks | Nasolabial fold fading | 76% |
| More than 8 weeks | Improved contour firmness | 82% |
4. Comparison of market performance and industry
According to Magic Mirror Market Information, the sales of the series increased by 210% year-on-year during the 618 pre-sale period, with a share of 18.7% in high-end anti-aging categories. Compared with similar competitors, its unique selling point lies in the deep integration of traditional cultural IP with modern ingredient science.
| Brand Series | Unit price range | Core Technology | The proportion of young customer base |
|---|---|---|---|
| Shiseido Time Riki | RMB 1280-2580 | Royal Crafts + Biofermentation | 63% |
| Estee Lauder Black Truffle | RMB 1580-2980 | Microecology Technology | 57% |
| CPB crystal diamond | RMB 980-2180 | Photosensitive transdermal technology | 48% |
Conclusion:
Against the backdrop of the rise of national tide culture, the Time Glass Yuzang series successfully combines traditional aesthetics with modern technology, and its market performance confirms the consumer's attitude towards"Cultural Empowering Technology"Recognition of product concept. According to user portrait analysis, the series may continue to expand the young and high-end consumer market and promote the upgrading of anti-aging categories to cultural value consumption.
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