Six departments jointly regulate online marketing in the automotive industry: prohibiting the use of "flash sale" vocabulary
Recently, the State Administration for Market Regulation, the Central Cyberspace Affairs Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism and other six departments jointly issued the "Notice on Standardizing Internet Marketing Behaviors in the Automobile Industry", which clearly prohibits the automobile industry from using words such as "flash sale" and "limited-time rush purchase" in online marketing to maintain market order and consumer rights. This new regulation has quickly become the focus of hot discussion across the Internet. The following is a compilation and analysis of relevant hot content in the past 10 days.
1. Core content of the new regulations
The "Notice" jointly issued by the six departments mainly targets the chaos in online marketing in the automotive industry, focusing on standardizing the following behaviors:
| Standardized content | Specific requirements |
|---|---|
| The use of words such as "flash kill" is prohibited | Do not mislead consumers with inducing words such as "limited-time flash sale" and "countdown rush purchase" |
| Clear price tag | Information on vehicle prices, configurations, preferential conditions and other information must be clearly marked, and false propaganda must not be made |
| False promotions are prohibited | No fictitious marketing gimmicks such as "limited quantity" and "special offer" |
| Data security | Consumer personal information must be protected and data must not be collected or abused in violation of regulations. |
2. Hot topics on the Internet
After the new regulations were released, social media and news platforms discussed the following topics:
| Topic classification | Discussion focus | Popularity Index (Previous 10 days) |
|---|---|---|
| Consumer support | Most netizens believe that the new regulations will help reduce marketing routines and protect rights and interests | 85% |
| Car company reaction | Some car companies have adjusted their advertising copy, but there are still cases of violations on the platform | 72% |
| Industry impact | Analysts believe that the new regulations will promote the transformation of automobile marketing to transparency and standardization | 68% |
3. Typical case analysis
In the past 10 days, the regulatory authorities have reported many violations:
| Violating the rules | Violations | Penalty results |
|---|---|---|
| A new energy brand | It claims to be "limited to 0 yuan for car purchases", but it is actually a financial leasing model | Order rectification and fined 500,000 yuan |
| A joint venture car company | Use the "Last 3 Special Price Cars" to falsely advertise inventory | Public warning |
4. Expert interpretation
Experts from the China Consumers Association pointed out: "The essence of the vocabulary of "flash sale" is to take advantage of the impulsive psychology of consumers, which can easily lead to price fraud and after-sales disputes.. "A professor at the School of Law of Tsinghua University said that the new regulations fill the regulatory gap in automotive network marketing, but need to be accompanied and refined implementation standards.
5. Future trend forecast
With the implementation of the new regulations, the automotive industry's online marketing will show three major changes:
1.Content standardization: Promotional information must clearly mark the activity period, participation conditions and other details;
2.Channel diversification: Car companies will attract customers more through test drive experience, technical explanation and other real content;
3.Regularity of regulation: The six departments will establish a joint inspection mechanism and regularly publish a list of illegal enterprises.
This regulation is not only an inevitable requirement for maintaining market order, but also marks the entry of my country's automobile consumption environment into a new stage of high-quality development. Consumers still need to remain rational when buying a car. If they encounter illegal marketing, they can report it through the 12315 platform.
check the details
check the details
en
